Book

Description

The focus of the book is on the revolution that was brought on the market during times of Covid-19, and the new normal of marketing.  What is already known is that the first wave of the virus shook off business owners and many companies collapsed for that matter. On the other hand, businesses that were ready to adapt to new changes of digitalization managed to survive. The switch to digital e-commerce occurred faster than anyone would ever imagine, therefore companies that managed to allocate their resources and strategies saw positive results. What is missing from this research is the local view of the problem; therefore, this research will be extended to more qualitative interviews to come up with more accurate information on the topic from different points of view. Analyzing how Covid-19 has reshaped businesses, what strategies they have taken to stay present, and how the demand for e-commerce has grown, topic will help us address and analyze measures that have been taken by companies to prevent their fall, and help rise up and running. Since it’s a contemporary and ongoing crisis, this research will be of help to businesses who are stuck or are facing difficulties during pandemics, to academics who are analyzing the new take on marketing, and most importantly it will serve as an informal guide to the society which addresses and analyzes problems that the world has never faced before.