Book

Description

Building a successful brand of the company is hard, really hard. After all, traction is the best way to improve the chances of the company success. Traction is a sign that something is working. If you charge for a product, it means that customers are buying. If your product is free, it means your user base is growing. A successful true brand is not about getting one feature in a marketing and digital marketing then having “influence". It is about creating valuable content over a long period of time and building the loyal customers. It's about building trust in business. Besides, building a brand takes a lot of blood, sweat, and tears. That is hard work to get your company’s ability to measure the overall success of the brand.

- A brand becomes relevant when it presents real value to people does

- A brand doesn't just exist in advertising, but needs to transform its values andpromises into tangible experiences.

So that, a business combines disciplines to create the proof points that make a brand come true. Think about some of the most famous companies in the world – and what their brands represent:

- Apple is known for its innovative technology and for always looking for the next bigthing.

- Mercedes-Benz consistently develops high-end luxury vehicles that exude class.

- IKEA sells durable furniture at a price even college students can afford.

Such a universally-held perception of a brand’s products or services provides an incredible amount of value to a company and the value of true branding.