Professor (Dr.) Dhananjoy Datta currently working with Faculty of Management & Commerce, ICFAI University, Tripura. His specialization area is Marketing & Economics. He is also the Director – Case Research Centre, ICFAI University Tripura and Chief Editor of ICFAI University Tripura Journal of Advanced Research and Development. He published several Books, Book Chapters, Research papers or articles in Journals, participated in many national & international conferences, workshops. He successfully completed several FDP, MDP, workshops, consultancy works, projects etc. He is supervising PG dissertation & Ph.D. Thesis. He also secured different awards& has Membership in reputed bodies. He did M.A. in Economies from Jiwaji University, Gwalior, M. P. India. He did Small Industries Management program (SIMAP) from IISW&BM, Kolkata, W. B. India. He did Post Graduate Diploma in Business Management in Marketing & Systems (MBA), from IISW&BM, Kolkata, W .B. India. He did his Ph D (Economics & Marketing) from National Institute of Technology, Agartala, Tripura, India. He also completed D.Litt. in Economics from Berhampur University, Odisha, India. He has 7 years of industry experience and more than 15 years of academic experience.