Author
Mona H. Mussa
Mona H. Mussa received B.A. from Ain Shams University, MBA from Arab Academy for Science, Technology & Maritime Transport, as well as MS and PHD degrees in Marketing from Ain Shams University in 2003, 2011, 2014, and 2018 respectively. Dr. Mona works as an assistant professor of business administration at the Egyptian Russian University. She also works as a marketing consultant for many companies in Egypt and Arab countries.
