Author
You-Yu Dai
Dr. You-Yu Dai is an Associate Professor at the International Business School of Shandong Jiaotong University, China. He received his PhD from the Graduate Institute of Recreation, Tourism and Hospitality Management, National Chiayi University, Taiwan, in 2015. His research interests are tourism management, marketing, consumer behaviour, low-carbon tourism, service management, and e-commerce. He has published more than 30 journal papers.
