The Corporate Code for Happiness and Profitability
$ 60
Description
The book is a collection of three academic articles which explore and critically analyze the impact of human behavioral virtues of Happiness, Trust in leadership, Motivation to perform on country's /company's key performance measures and long-term goals. The articles try to explore answers to the distinct research questions by way of qualitative research methodology using secondary data analysis, application of PESTLE, Value Chain Model and Porter's 5 forces model. Each research topic is unique in the sense that the previous research on one article, related to UAE's happiness rank, has not taken cultural context into account while studying happiness. Happiness factors can't be generalized across different regions and culture because cultural values play an important role in shaping the overall well-being of an individual.