Spend–Save–Sustain: Spaving Strategies for the Circular Future
$ 42.5
Description
The transition toward a circular economy requires not only systemic redesign of production and supply chains but also a fundamental shift in consumer behaviour. This volume advances the discourse by introducing “spaving” strategies—spending mechanisms structured to generate long-term economic and environmental value—as an integrated incentive architecture within circular economy frameworks.Positioned at the intersection of behavioural economics, sustainable marketing, and circular business model innovation, the book develops a rigorous conceptual foundation explaining how incentive structures influence consumption decisions, value perception, and lifecycle extension practices. It critically examines the role of financial rewards, digital nudges, loyalty ecosystems, reverse logistics credits, and platform-based engagement mechanisms in fostering measurable behavioural change. Moving beyond awareness-driven sustainability approaches, the book proposes a structured model for aligning consumer incentives with regenerative economic principles. Through theoretical synthesis and applied insights, it offers an analytical framework relevant to scholars, policymakers, and practitioners seeking scalable pathways to accelerate circular adoption. By reframing consumer incentives as instruments of systemic transformation, this work contributes to emerging scholarship on sustainable transitions, market design, and governance mechanisms in circular systems.