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Marketing Case Studies: Immersive Learning for Marketing Insights

$ 54.5

Pages:163
Published: 2022-07-29
ISBN:978-9994981748
Category: Business and Economics
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Description

The development and encouragement of the students' critical evaluation skills is the most essential aspect of management education. The main goal of an MBA programme is to prepare students for their future careers by teaching them management skills. Using a case study from the current industrial environment would be extremely relevant and important in the context of serving as a vantage point for imagining various scenarios and learning via practise. Case studies feature complicated, realistic, and contextually rich scenarios, and they frequently include a dilemma, conflict, or issue that one or more of the case's actors must resolve. The exchange of ideas among students is facilitated via case studies in classes. The instructor's role is crucial during solving a case study. In a classroom setting, a teacher typically lets students pursue the case in any direction they like. Then, using the concepts they have developed, he or she encourages the students to make their own observations. 



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