Description
A specific innovation characteristic describes only a single aspect of the innovation outcome. In this study, we carefully classified the characteristics of household sector (HHS) innovations. Based on 321 HHS innovations that had been diffused to others, we found that the consumer innovators tended to assess their diffused innovations as technologically incremental, architectural, relevant to core components, functionally new, and cost saving. The first three characteristics relate to the solution itself and the latter two to the needs addressed. We found that while the consumer innovators preferred sharing their radical and core component innovations with producers, the producers needed a relatively long time to adopt these innovations in their merchandise. Cost-saving HHS innovations tended to be shared with peers, who quickly adopt these innovations.