Book

This study delves into the reverse logistics challenges and strategies in the online fashion retail industry, with a focus on Ajio—one of India’s leading e-commerce platforms. As B2C shopping grows, efficient return management is more vital than ever. The research, grounded in both primary and secondary data, reveals Ajio's popularity among young consumers driven by digital promotions and reviews. While its return policy garners positive feedback, issues like high return volumes and unclear return reasons remain. The study offers strategic recommendations such as process optimization, data-driven decision-making, tech investments, better communication, and sustainability initiatives. By tackling these issues, Ajio can enhance its reverse logistics efficiency and maintain a competitive edge.