Book

In today's digital landscape, a single consumer complaint can become a national controversy within hours. For Nigerian organizations, how they respond to these moments can determine whether a crisis fades away or becomes a lasting reputational threat.   Social Media, Public Perception, and Corporate Crisis Communication in Nigeria examines how consumer-led controversies unfold on social media and how corporate responses influence public perception.   Using Situational Crisis Communication Theory (SCCT), the book analyzes three Nigerian cases: Erisco Foods and Chioma Okoli's tomato paste review, Bon Bread and Love Dooshima's viral bread video, and Bolt Nigeria's response to recurring consumer safety complaints.   The cases reveal a striking contrast between defensive responses that intensified public backlash and corrective approaches that addressed underlying concerns and rebuilt trust.   Through these cases, the book explores social media amplification, consumer activism, electronic word-of-mouth, the Streisand Effect, corporate reputation, public trust, and crisis response strategies within the Nigerian context.