Description
From Search to Agentic Commerce explores how AI is reshaping the way information is discovered, evaluated, recommended, and converted into commercial decisions. As search evolves from traditional rankings into AI-mediated answers and autonomous agents, the economics of visibility are changing. Brands are no longer competing only for clicks. They are competing for inclusion in machine-generated recommendations, for attribution within AI systems, and ultimately for influence over the decisions made by software agents on behalf of users. This book examines four connected shifts: the collapse of traditional attribution, the rise of agentic search, the emergence of decision authority as a new form of market power, and the development of agent-to-agent (A2A) markets. Drawing on research into AI visibility, entity ranking, recommendation systems, and emerging agentic commerce models, Shen Xu presents a framework for understanding how businesses may compete in a world where machines increasingly mediate discovery, evaluation, and purchase. From Search to Agentic Commerce is written for marketers, strategists, founders, researchers, and executives seeking to understand what comes after SEO, GEO, and traditional digital marketing.