Discounts, Non-Discount Charges and Consumer Loyalty in Food Delivery Apps
$ 45.5
Description
Leave review
Description
Discounts, Non-Discount Charges and Consumer Loyalty in Food Delivery Apps explores the factors shaping consumer behaviour on modern food-delivery platforms. Based on original research involving food-delivery users, the book examines the role of discounts, non-discount charges, psychological and social triggers, and usage behaviour in shaping customer loyalty.
Through statistical analysis and consumer responses, the study provides insights into how promotional incentives and perceived costs influence the relationship between consumers and food-delivery platforms. The findings offer useful perspectives for understanding consumer decision-making and the challenges platforms face in building sustainable customer loyalty.