Description
Generative artificial intelligence is transforming visual communication design, challenging traditional understandings of creativity, originality, authorship, and the role of the human designer. As AI systems become increasingly capable of generating images, visual concepts, and design alternatives, the relationship between human intention and computational creativity is entering a new stage. Creative Logics of AI Generative Design: A Framework for Human–AI Co-Creation in Visual Communication explores how generative AI reshapes contemporary design processes and examines the emerging collaboration between human designers and intelligent systems. The book introduces three interconnected creative logics: semantic recomposition, probabilistic emergence, and interactive iteration. Together, these concepts explain how AI systems combine visual and semantic elements, generate unexpected creative possibilities, and participate in iterative design processes guided by human decisions. Through selected examples of AI-assisted visual communication, generative art, and brand identity design, the book examines the changing role of designers as creative directors, critical evaluators, and algorithmic curators. It also addresses important challenges involving authorship, copyright, cultural representation, algorithmic bias, and aesthetic homogenization. By connecting generative AI with design theory and creative practice, this book proposes a conceptual foundation for understanding responsible human–AI collaboration. It offers valuable perspectives for researchers, visual communication designers, educators, students, and professionals interested in the future of creativity and design.