Book

Description

This book provides a comprehensive and contemporary understanding of one of the most dynamic and rapidly evolving segments of the tourism industry. The book introduces readers to the changing nature of tourism and explores the emergence of specialised tourism experiences shaped by evolving traveller interests, technological developments, environmental concerns, and changing social and economic conditions. The book begins with an examination of emerging trends in tourism, including volunteer tourism, thanatourism, space tourism, and the impact of climate change on tourism. It also introduces major government initiatives and programmes that support tourism development, sustainability, accessibility, and destination growth. A major focus of the book is Special Interest Tourism (SIT), its concepts, scope, resources, characteristics, significance, and diverse forms. Adventure tourism, ecotourism, cultural tourism, and other specialised experiences are discussed with emphasis on their economic, social, cultural, and environmental dimensions. The book also examines the potential limitations and challenges associated with the development of special interest tourism. The book further explores the practical aspects of developing and designing Special Interest Tourism products. It introduces readers to market research techniques, demand analysis, competition assessment, feasibility studies, market segmentation, product conceptualisation, experience design, and the development of tourism products that respond effectively to specific visitor interests and expectations. The final section focuses on medical tourism, covering the concepts of health, wellness, and medical tourism, types and motivations for medical travel, medical tourism products and processes, and the development of India as an important medical tourism destination. Key destinations, healthcare institutions, and major medical specialties are discussed to provide an Indian perspective. Designed in a clear and student-friendly manner, this book combines conceptual explanations, practical perspectives, examples, and contemporary developments.