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Can we really predict financial markets? At first glance, this question may appear straightforward. Yet it lies at the heart of a much broader debate concerning our ability to understand, measure, and anticipate economic phenomena in an increasingly complex and uncertain environment.Financial markets are frequently examined through numbers, charts, statistical indicators, and forecasting models. Behind these analytical instruments, however, lie human decisions, expectations, emotional responses, and external events that may challenge even the most sophisticated approaches.Technical analysis, fundamental analysis, econometric methods, and quantitative models offer valuable perspectives on market dynamics. They help researchers and practitioners identify patterns, assess risks, and interpret financial developments. Nevertheless, their usefulness should not be confused with an ability to eliminate uncertainty.This tension between the search for predictable patterns and the inherently uncertain nature of financial markets has shaped a significant part of my academic research.Over time, these investigations have reinforced an important consideration. Financial markets cannot be fully understood without examining the individuals who participate in them.This perspective has encouraged me to extend my research beyond financial markets to other areas of management and organizational studies.