Autor
Samrat Kumar Mukherjee
Samrat Kumar Mukherjee is currently an assistant professor at the Sikkim Manipal Institute of Technology, Sikkim Manipal University, Sikkim. He has completed his bachelor’s degree in 2000 from West Bengal University of Technology, Kolkata, and master’s degree (MBA) from the Narula Institute of Technology, West Bengal University of Technology, Kolkata, India in 2010. Mr. Mukherjee has published more than 18 papers in refereed journals, book chapters and international conference proceedings. He has more than 11 years of teaching experience in the area of Marketing. His overall research interests include Social Media promotion on prescription drugs, DTCA.
