Sara M. El-Menawy received her Ph.D. in Business Administration from Ain Shams University, Egypt in December 2018. Her Master’s degree in International Business was received from Sadat Academy for Management Sciences in 2013, Dr. Sara M. El-Menawy currently works as lecturer in faculty of Commerce and Business Administration, The Future University in Egypt (FUE). She is interested in research related to Digital Human Resource Management, Employer Branding, Entrepreneurship and Sustainable Human Resource Management.