Autor
Tapati Sarmah
Dr. Tapati Sarmah is an accomplished academician having extensive global experience in higher education, research, and EdTech. Specializing in consumer behavior, her work explores how e-marketing influences purchasing decisions, particularly in emerging markets like Northeast India. In E-Marketing and Consumer Behavior: Trends and Insights from Northeast India, she analyzes consumer responses to digital marketing strategies, providing valuable insights for businesses and policymakers.
