Book

Description

This book presents three papers that seek to understand the importance and role that new technologies and social networks can play in tourists' decisions. In an increasingly digital world, Tourism and Hospitality use social networks, websites and different communication platforms to provide a closer, faster and more useful service to the customer. Being online today means having the doors open to the world, where the rule is to be where the customer is. The infinity of offers just a click away means that both accommodations and destinations have to highlight their attributes in order to attract the customer. The first paper analyzes, through images and videos, the visual content of the website visitalgarve.pt and comes to the conclusion that the projected image of the Algarve is based on its natural attributes, the accommodation it provides to tourists and the diversity of tourist attractions.