Book

Description

This book serves as a scholarly reference for researchers in tourism management and as a practical guide for managers in the sector. It offers an extensive examination of contemporary theories and practices, integrating empirical research findings with actionable insights to enhance decision-making processes across various tourism contexts. The inclusion of case studies from diverse geographical locations enriches its applicability, allowing readers to adapt strategies to their specific environments. Additionally, it is an invaluable resource for PhD candidates engaged in quantitative social science research during their dissertation writing process, grounded in the author's tourism research. The methodologies discussed are relevant and adaptable across disciplines, benefiting students pursuing interdisciplinary studies. By providing detailed explanations of data collection techniques and statistical analyses, it equips future researchers with essential tools for rigorous investigations. Lastly, both the publication and its content have received substantial support from the 2021 First Batch of New Arts and Humanities Research and Reform Practice Project initiated by China's Ministry of Education titled "Interdisciplinary Integration of Tourism, Culture, and E-commerce," project number 2021100070. This initiative fosters innovative educational approaches that bridge multiple fields—highlighting collaboration among scholars from various backgrounds. Furthermore, it has been supported by funding from the Institute of Cultural and Creative Tourism Modern Industry at Guangxi Normal University in China. This backing underscore a commitment to advancing knowledge within cultural tourism sectors while promoting sustainable practices aligned with modern industry demands. Through these collaborative efforts, this book contributes to ongoing discussions about best practices in tourism management amid evolving global challenges.