Description
In an era where data is the new currency and technology shapes every business decision, understanding how to leverage Artificial Intelligence (AI) is essential for tomorrow’s business leaders. AI in Business Decision Making: A Textbook for Business Students is a comprehensive guide that bridges the gap between AI theory and real-world business applications. This textbook equips business students with the tools and knowledge to harness the power of AI across key business functions—marketing, finance, human resources, supply chain management, and beyond. Through clear explanations, practical case studies, and interactive exercises, students will learn how to integrate AI into strategic decision-making, optimize business operations, and gain a competitive edge in today’s data-driven marketplace. Whether you’re studying business analytics, management, or entrepreneurship, this textbook provides a step-by-step approach to understanding AI’s role in transforming business. Explore the latest trends, ethical considerations, and future implications of AI as you prepare to lead in a world where technology is redefining the future of business. Ideal for undergraduate and MBA students, AI in Business Decision Making is the definitive resource for mastering AI in the modern business environment.