Data Protection in the Digital Age: A Comprehensive Analysis of the Advertising Technology Industry and International Data Transfer
$ 42.5
Description
As companies increasingly turn to to third-party cloud providers, international data transfers become an inevitable aspect of this trend, particularly in the information technology industry. In order to ensure compliance with the GDPR, outsourcing contracts must provide for the legal mechanisms for international data transfers outside the EU/EEA. At the same time, the advertising technology (AdTech) industry, which plays a significant role in the programmatic ecosystem, has raised major privacy concerns among data subjects, activists, and regulators due to the opacity of its data collection and use practices. The recent investigation by the French data protection authority CNIL into Criteo, an AdTech company, highlights the intractable problems and privacy risks posed by the AdTech industry.This book presents a critical examination of the critical issues surrounding data protection in the era of digitalization.